Wednesday, December 28, 2005

Educating Your Market

I'll say it again. If you're not reading all kinds of business stuff- magazines, ezines, etc- you're missing out on crucial information and ideas that can grow your practice.

That said, here's what I found in a recent visit to Flying Solo, an ezine devoted to soloists like you and me. Robert Gerrish, an Aussie coach, reminds us that we have to educate our market if we want to make sales. Educate, not market; there's a difference.

Read more from Robert here.

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PS Also check out the recent issue of Psychology Today, which discusses the use of personal narrative. It's a fascinating story, and not just because it confirms my long-held belief that people frequently cast themselves in the most advantageous role (victor, villain, or victim) when sharing their stories in mediation.


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