Tuesday, August 28, 2007

Get LinkedIn to Expand Your Opportunities

Social networking sites are intriguing to me. I've been following the idea for a while now.

Mediation is a high-touch, personal business that requires mediators like you and me to build relationships to grow our business. But frankly, the traditional type of networking- glad-handing, card-shuffling and gabbing - leaves me cold (and fat from all that noshing). Im ready to try something new. Sites like Linkedin bring people together to share their interests or work across geographic boundaries. They seem to be a perfect tool for mediators who want to expand their networks or enter new fields.

Of course, I'm still learning but here's what I've gleaned so far...

Lesson #1 - One is plenty

I've decided to do LinkedIn again after I got requests from colleagues like Robert Ambrogi and members like Colm Brannigan to join their networks. I originally had an account, then forgot about it and my password. Then inadvertently started a second account. You only need one account and put the login and password somewhere safe.

Lesson #2 - Look before you leap

Scurrying to setup my account I threw up my profile without really looking at anyone else. While it's not a mistake, I notice that the profile, if done well, can be an excellent marketing tool that conveys not only expertise, background but personality, too.

Lesson #3 - Be Strategic

It's fun tooling around looking up interesting people, thinking about who you'd like to contact and stuff, but also very time consuming. Decide how much time you want to devote to joining groups and participating in discussions. Marketing via a social network shouldn't become your only vehicle to reach new clients and contacts; it's part of your overall integrated strategy.

Speaking of participating, here's a post by Scott Allen, author of 'The Virtual Handshake' from his blog of the same name, talking about simple ways to boost your credibility as an expert in online communities.

If you're already on Linkedin, let me know what you think of my profile at Dina Beach Lynch. Invite me to join your network, if you like. I'll try to respond to as many as I can.

Try. Fail. Learn. Grow!



At 2:47 PM, Anonymous Eric van Ginkel said...

I had an unresolved problem with LinkedIn: I had an account (still do, I suppose) when I was with Hughes Hubbard, complete with user ID that was, you guessed it, my Hughes Hubbard e-mail address. Then I started on my own as a full time mediator and arbitrator, with a new e-mail address. In the meantime, I forgot my password. So, the only way to retrieve the password is by having it sent to the e-mail address it is "linked" to, even when that e-mail address is no longer operational....
If anyone else has had this problem, and found a solution, I welcome your feedback!

At 10:07 AM, Blogger Dina Lynch, ADRPracticeBuilder.com said...

Eric, I had a similar problem. You can ask them to merge your accounts into a new account. There are some disadvantages to it (like you may lose connections) but it's a way to have just 1 working account.

Best, Dina


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