Tuesday, November 20, 2007

Take this Idea, Pls: Wrap up the 'Sandwich Generation'

34 million people in this country are getting squeezed- and we can help.

Called the 'sandwich generation', these folks wrestle with the huge task of caring for both their children and their aging parents while working full-time, according to a recent MSNBC article.

This is a growing trend, folks, that bears watching. The US Census predicts that the elderly population will double to 70 million by 2030. I can imagine a plethora of opportunities to assist families to make decisions, explore options and meaningfully resolve disputes about care, contribution and assets. According to Andy Cohen, founder of Caring.com, a new website that caters to sandwich caregivers, the market potentially represents up to 100 million dollars annually.

To learn more about the interests and needs of this emerging niche, I recommend ...say it with me now: research.

Visit portal blog sites like icerocket.com or technorati.com to find blogs in this arena. A good google search for websites on aging and 'baby boomers' couldn't hurt. And, don't forget to find a forum or three to join so you can get an insiders view.

Then start reading! I'm sure you'll find unique ways that you can serve this client base and distinguish mediation from the other resources available.

As always if anyone takes up this idea I'd love to get a note!



PS We're launching a Family Mediation Learning Circle on Dec. 10th for our members. Learning Circles bring like-minded practitioners from across the country together to brainstorm ideas, offer resources and network on marketing to families. You can learn more at ADRPracticebuilder.com.



At 10:58 PM, Blogger Nourishing Relationships said...

Caring.com is a valuable addition to the toolbox of the Sandwiched Generation. We've been blogging for over a year on this subject and have only exposed the tip of the iceberg.

At 1:08 PM, Blogger Dina Lynch, ADRPracticeBuilder.com said...

Thanks Rosemary and Phylis for sharing your blog, Nourishing Relationships with us.

As a new boomer myself, I'll be delving into this fascinating topic on my new blog, What I Really Want to Know, which launches in late November. Hopefully, you'll check me out.
Thanks, D


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