How To Start a Mediation Business (not Practice)

I got memed! For those of you unfamiliar with the term, it's viral marketing that works like a virtual game of tag.

Tammy tagged me to continue the conversation that Vicki started about starting a mediation practice. Who knew that Diane had the lottery g-ds to thank for her start, or that Geoff, my choice for IT, would talk about the solitude and rejection we all have faced. What a rich and rare discussion!

While I initially started with a mediation practice that included family, divorce and workplace disputes, I ended up with a very different kind of mediation practice as an external organizational Ombuds and a mediation marketing coach. More interesting to me is that I have a business that has value beyond my contributions and will produce income even after I retire.

What do I want to say about launching a mediation business? Plenty! If you're a regular reader of Mediation Mensch, you know I'll always have a comment, idea or wild suggestion for growing a practice into a self-sustaining business. For now, let me just say this:

It's Just as Easy to Build a Business as a Practice

It takes a good amount of effort, creativity and determination to establish a mediation or ADR practice we all know that. But did you know that you can build a lasting business with just a little more effort? Start your practice with the notion that you are creating something that will endure- with or without you.

Think big picture. Ask yourself: what products, tools, assessments, courses can I create in my business that would make it salable and to whom (alliance partner, competitor, startup)?

If you develop a business that doesn't depend on you entirely, your wisdom, knowledge, expertise and experience will live on to serve the world and serve you by providing a financial return via a sale or merger. And, yes, small companies do sell.


Leverage, Leverage, Leverage your Time

Time is a finite and precious commodity. Make every minute more productive by leveraging your time well. Create systems that recycle your activities, better known as repurposing.

For example, if you write a note responding to a listserv question that answer has the potential to become a full article on your website or blog, a more expanded question and answer document, an email tip or alert to those in your network, or the basis for a presentation. Automate everything possible from answering questions to billing to capturing leads. Create 'standard operating procedures' so someone else could run the business if you couldn't.

Think delegation. Ask yourself: can this task be done by someone else or is it the best use of my time? In most cases, you will be able to delegate with guidance so you can focus on something else.

And, yes, I agree that mediation itself is requires you. However, tasks like scheduling, prepping parties, sending out materials, marketing campaigns are best put in the hands of a capable virtual assistant. (we'll be doing a call on VAs in April so stay tuned). Your time and attention should be reserved for what you love doing most.

Get an MBA

You need an MBA- Mediation Business Advice. Before you became a mediator, you sought training and education on playing that role. The same attention to education is needed to learn to run a business.

Make it your mission to take a course on starting a business. Or hire a business coach who understands mediation. The information, perspective and contacts you receive will be invaluable as you work through challenges common to all business owners like attracting clients and setting fees ( if this area is frustrating for you, attend our Art of Pricing teleseminar on 3/22 at 1 p.m.)

Think investment. Ask yourself: what am I willing to invest in my education as an entrepreneur to ensure my goals? You initial investment might be small but the impact on your satisfaction and your business growth will be huge. And, if you think you can't afford it, well, then maybe a profitable practice really isn't your goal.

As Maya Angelou once said, "We delight in the beauty of a butterfly but rarely admit the changes it had to go through to achieve that beauty."

One last parting thought...

"Most of our obstacles would melt away if, instead of cowering before them, we decided to boldly walk right through them."
O. Marden

Let me hear your thoughts....

Try. Fail. Learn. Grow!

Dina

PS Getting Referrals teleseminar is on Thursday at 12 noon EST

The Power of Failure

Roy Baroff of www.roybaroffmediation.com. and I were chatting on a recent Member call when the topic turned to failure. I mean, what to call failure. The conversation was interesting so I wanted to share it with everyone, not just members.

What’s in a Word

Why use the word fail instead of something kinder like test or explore? Because there’s nothing wrong with failing- the word or the act.

I sign off every post with my philosophy for building both a strong business and an examined life: ‘Try, Fail, Learn, Grow’. I use the word fail intentionally. Failure has been disrespected far too long. Failure is our friend.

Failure is Useful and Inspirational

Go with me, here. Most of us would agree that the more insightful and lasting lessons grew out of failures. I find that especially true. The failure of others can be uplifting in a good way. Fred Smith and Walt Disney, who both faced bankruptcy, are prime examples of entrepreneurs who failed numerous times while refining their formula for success. I think of them both often.

Mediators and Failure

I ran across a terrific resource while researching a post about strengths that talks about failure. Check out this excerpt from the book, "Now, Discover Your Strengths," written by Marcus Buckingham and Donald Clifton. If you have a fear of failure as a mediator this article could change your mind

Or point your browser here:

http://gmj.gallup.com/content/562/Are-You-Haunted-by-a-Fear-of-Failure.aspx

What does this mean to you? Try to more stuff and make more mistakes. Every mishap is one step closer to success.

Try. Fail. Learn. Grow!

Dina

Mediators as Love Coaches?

Valentines Day approaches and my thoughts are drifting to love. Well, mostly to the down side of love. Lots of song titles come to mind like:

Love Stinks
Torn Between to Lovers
50 Ways to Leave Your Lover

You see where I'm going. The course of true love- or any love for that matter- is not smooth. I'm wondering if us mediators- skillful communicators and keen observers that we are-can calm the 'sea of love'.

Now, I'm not sure how this would work, or even if it could , but I can imagine a mediation practice that helps couples to:

• create habitation agreements that divvy up household chores
• articulate their thoughts and expectations around childbearing and rearing
• explore what level of honesty they want in their relationship

This last item really intrigues me. I have a theory about honesty...I think it's very difficult to negotiate with your partner about what honesty actually means. There's so much baggage around that word maybe relationships would be stronger if there was a way to explore it without the stigma of counseling.

Let me give you the example that started this thinking. In the recent movie 'Friends With Money', the husband tells his wife that her rear is getting big, to which she takes offense. He responds that as her husband, and because he loves her, it's his job to tell her things that are true, albeit hurtful. She vehemently disagrees, countering that as his wife her job is not to hurt his feelings. What relationship hasn't been through this loop?

This may be an item for a 'Take This Idea, Please' post. Let me know if you think I've been hit by a 2 x 4 instead of Cupid's arrow!

Try. Fail. Learn. Love!

Dina